Beautyrest Black
Next-level quality of sleep achieved through the integration of cooling technology and refined craftsmanship.
The design direction was aimed at emphasizing a minimalist UI that highlights craftsmanship and draws inspiration from sectors that champion the use of fine details and materials. The art direction created a sense of refinement, with a subtle shroud of mystery and surrealist slumber.
Shout Out.
The above design and experience would not have been possible without the collaboration and support from the creative team at KBS+ (now Forsman & Bodenfors).